Green Team
By Katherine O'Brien
June 1, 2008

If you're a marketing professional, you've probably seen copies of Deliver, a splashy magazine dedicated to showcasing how direct mail supports marketing strategies. Launched in 2005, Deliver is a custom publication from the U.S. Postal Service — it is developed and directed from USPS headquarters in Washington, DC, and published by Detroit-based Campbell-Ewald Publishing.

Deliver devoted its September 2007 issue to all things green. “From the front to the back, we've set out to inform and instruct,” declared Cathrine “Cat” Moriarty in her editorial. “[We're] offering a range of insightful articles about how mounting environmental concerns are permanently altering direct marketing.”

The green theme carried over to the production process — every page of the magazine was printed on recycled paper with 100-percent postconsumer (PC) waste.

Readers were impressed — in a poll on www.delivermagazine.com they voted the green issue “Best of Deliver 2007.”

To read more go to http://americanprinter.com/pmbuyer/mag/green-team-0608/