The Facts
Backgrounder | FAQs | Timeline
Since its launch in 2007, delivermagazine.com has served as the must-view Web site for marketers who want to grab their customers’ attention, build relationships and increase their company’s bottom line. Serving as the online partner of Deliver Magazine, the hugely successful publication launched in February 2005 by the U.S Postal Service, delivermagazine.com is packed with Web-exclusive multimedia content and interactive tools as well as archived stories and articles from all 23 print issues.
Mission
Delivermagazine.com is designed to serve as a go-to resource for leading-edge marketing content, educating industry leaders about how Direct Mail is evolving and remaining relevant and effective in an increasingly digital world.
Content
Delivermagazine.com is an extension of the Deliver brand: unexpected, smart and strategic thinking with a strong reliance on delivering insightful and actionable content. The site offers weekly updates, additional case studies and opinion columns, links and "quick facts" to round out the Deliver experience online.
Utilizing a dramatic visual palate and a confident, personalized editorial style, the magazine showcases campaigns, ideas, opinions and best practices from an array of blue-chip companies including Pizza Hut, Wachovia, Cingular, Yahoo, Office Depot and even the US Navy. Deliver has also highlighted the ideas of leading non-profits, such as the Children’s Miracle Network and the Wounded Warrior Project, as well as small, but highly creative companies including Stonyfield Farm.
Most recently, Deliver and delivermagazine.com partnered with Joseph Jaffe, President of crayon marketing, a conversational marketing company, to create a series of downloadable audio podcasts. Through this partnership with Jaffe, delivermagazine.com has been able, to showcase some of the most innovative and cutting-edge ideas in marketing. This is one of the many ways Deliver continues to maintain its position as a creative thought leader in the marketing industry.
Staying Relevant
When the times change, so does delivermagazine.com. Our Web site is constantly evolving to reflect the most recent trends and technology available within the marketing industry.
Today, readers can take Deliver with them wherever they go, downloading podcasts and video case studies to their iPods or other electronic devices. Most recently, we have focused our attention on two critical issues facing today’s marketers: green marketing and marketing in a recession. Earlier this year, we created The Green Room to provide resources to marketers about eco-friendly marketing. Now, as America’s economic recession takes hold, delivermagazine.com is dedicated to providing marketers with the best strategies for marketing in a downturn. To that end, our latest Deliver magazine and delivermagazine.com content focuses on tips and tricks for winning – and keeping – customers with tight purse strings.
Deliver’s Editor
In 2007, the dynamic Cathrine Moriarty became the new editor of Deliver and delivermagazine.com, enriching the magazine with her experience and inquisitiveness. Since taking the reins, Cat has worked tirelessly to keep readers on their toes. For full bio, click here.
When and why was Deliver first developed?
Deliver was first launched in February 2005. As the first publication of its kind from the U.S. Postal Service, the objective of this custom publication is to provide valuable information to its key audience – business marketers – and to generate new, positive perceptions about the use of Direct Mail and how it can be used to solve marketing challenges.
Why delivermagazine.com?
Deliver serves an audience of sophisticated, time-pressed marketers, many of whom seek news, insight and interaction on the Web in addition to or instead of print publications. Hence delivermagazine.com.
Who is the core audience for Deliver?
Deliver and delivermagazine.com are dedicated to today’s marketers. Deliver’s key readers include C-level executives, sales/marketing executives, and advertising professionals. When it launched in 2005, the Postal Service attracted an audience mix of 25 percent agency executives and 75 percent client-side marketers. Now, the audience mix represents approximately 60 percent senior corporate marketers, 20 percent direct marketers, 15 percent senior agency personnel and 5 percent printers/vendors. With the combined power of Deliver and delivermagazine.com, the Postal Service will continue to reach a wide array of professionals who can contribute to the ongoing marketing dialogue.
How often is Deliver published? How often is delivermagazine.com updated?
The magazine is published approximately ten times a year. The Web site is updated weekly with new Web-exclusive content, online surveys, reader interactivity and community-serving elements. The site enables real-time reader engagement via RSS feeds and subscribers are notified immediately when new content is posted.
Can anyone subscribe to Deliver?
Yes. Anyone can visit delivermagazine.com and click on "Subscribe" to be added to the subscription list at no cost. Others may purchase hard copies for $3.95 an issue by sending requests to: Deliver Subscription Center, 30400 Van Dyke Avenue, Warren, MI 48093-2316. This cost includes shipping and handling.
How else can I stay up to speed on the latest Deliver news?
To have the latest Deliver news – along with recent research and Direct Mail strategies - sent directly to your inbox, subscribe to the Deliver e-mail update by clicking here.
Are there opportunities to meet the editors and/or publishers of Deliver and delivermagazine.com?
Yes! Cat Moriarty, the editor of Deliver magazine, is an avid speaker at events across the nation. Here’s where you can find her in the upcoming months:
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October 19, 2009 |
DMA09 Conference and Exhibition, San Diego, CA |
For more information on Cat’s upcoming speaking engagements, please contact Sophia Majlessi at smajlessi@golinharris.com or by phone at (703) 741-7042.
What is next for Deliver and delivermagazine.com?
As digitization radically reshapes the marketing and media landscape, the on-going mission of Deliver is to explore and promote the best practices, trends, research, opinion and ideas that demonstrate the continuing relevance of direct marketing and Direct Mail.
How did we get to where we are? Let's start at the beginning…
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Date |
Event |
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February 2005 |
Deliver magazine launches. It is sent to 350,000 of the nation's top marketers. The magazine discusses direct marketing from a strategic POV, providing insights into how Direct Mail can be a highly effective part of an integrated marketing strategy. |
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May 2005 |
Magazine kicks off U.S. Postal Service’s Mail Moment research findings with series of articles and a link to download the entire report. |
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June 2005 |
Deliver wins the Silver Folio award for best new B-to-B publication and the Bronze Folio award for Best Feature Story. |
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September 2005 |
Early reader survey results show that the magazine is a hit. Seventy-two percent of those surveyed recall receiving the magazine and 83% read all or parts of it. More importantly, 43% say they’re more likely to use Direct Mail in their marketing as a result of reading the magazine. |
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July 2006 |
Seth Godin, renowned author of The Purple Cow, provides insights in Deliver on how and why direct marketing will remain relevant, even as consumer empowerment and the digital revolution evolve the marketing world. |
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September 2006 |
First-ever Deliver Top Picks contest announced. Entries come in from agencies and corporations around the U.S. seeking to be named a top marketer by Deliver magazine. |
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October 2006 |
Deliver comes in as first place winner of the Direct Marketing Association of Detroit's Target Awards for B-to-B Multimedia Response Campaign. |
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November 2006 |
Deliver wins a Gold Pearl Award for Best Overall Editorial and a Bronze award for Best Overall Design. |
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December 2006 |
On the heels of the Draft-FCB merger, Deliver features an interview with Peter DeNunzio, president of Draft FCB New York, on the agency's new approach to marketing. |
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January 2007 |
Results from follow-up reader survey show that recall and readership of Deliver articles and departments reinforce higher publication engagement among the audience. Readers are more likely to discuss and pass along articles with others and seek additional information offered in the magazine. |
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February 2007 |
Delivermagazine.com launches; Deliver, in print format, evolves editorial and design format for the future. The theme of issue 12 and its companion website focus on the growing important of digital marketing initiatives and the impact it will have on traditional media. Delivermagazine.com begins to add interactive elements to its Web site. |
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May 2007 |
Deliver's Top Picks winner is announced in Volume 3, Issue #2. |
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November 2007 |
Joseph Jaffe partners with Deliver magazine and delivermagazine.com to provide compelling and innovative podcasts, articles, and other resources on the latest new thinking in marketing. |
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May 2008 |
Delivermagazine.com launches “The Green Room,” providing marketers with the latest information about eco-friendly marketing. The Green Room offers a rich array of data, opinion pieces, case studies and multimedia that marketers can utilize to enhance the development of eco-friendly campaigns. |
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