The Facts
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Deliver Magazine Introduces Digital Platform
The magazine for marketers is now the Website for marketers. Deliver magazine, the hugely successful publication launched in February 2005 by the U.S Postal Service, now has a place for marketers to seek marketing insight and ideas online as well as in print. delivermagazine.com is packed with web-exclusive content and interactive tools as well as archived stories and articles from all 12 print issues.
Deliver Magazine Mission
Targeted to innovative corporate marketers, Deliver’s mission is to demonstrate the effectiveness of direct mail as an integral element of advertising or marketing communications campaigns.
Utilizing a dramatic visual palate and a confident, personalized editorial style, the magazine showcases campaigns, ideas, opinions and best practices from an array of blue-chip companies including Pizza Hut, Wachovia, Cingular, Yahoo, Chevrolet and even the US Navy.
delivermagazine.com Launch
It's not the magazine online. It's an extension of the Deliver brand: unexpected, smart and strategic thinking with a strong reliance on delivering insightful and actionable content. Weekly updates, additional case studies and opinion columns, links and "quick facts" that provide leads to detailed information are key to the online Deliver experience.
In addition, 2007 will see the development of a number of tools and initiatives designed to enhance user experience and enable Deliver to fully participate as a member of the online marketing community.
Deliver Evolution
The launch of delivermagazine.com coincides with a reengineered editorial platform for the print version of Deliver designed to maintain our position as a go-to resource for leading-edge marketing content. As the media and marketing landscape continues to undergo seismic change, so Deliver will focus on how direct marketing is evolving and remaining relevant and effective in an increasingly digital world.
Deliver will have a new look as well: new type fonts and fewer content departments will aid navigation. In typical Deliver style, we’ve also eliminated the cover masthead. Instead, the title will be interwoven into the cover artwork. See an example here.
New Look, New Editor
Cathrine Moriarty becomes editor, beginning her new role with the February issue, arriving in mailboxes the week of February 26, 2007. Moriarty not only brings experience to the magazine, but an inquisitiveness that will keep readers on their marketing toes. For full bio, click here.
When and why was Deliver first developed?
Deliver was first launched in February 2005. As the first publication of its kind from the U.S. Postal Service, the objective of this custom publication is to provide valuable information to its key audience – business marketers – and to generate new, positive perceptions about the use of direct mail, when used to solve marketing challenges.
Why create a Website for Deliver?
Deliver serves an audience of sophisticated, time-pressed marketers, many of whom seek news, insight and interaction on the web in addition to or instead of print publications. Hence delivermagazine.com.
Who is the existing core audience of Deliver?
Deliver’s key readers include C-level executives, sales/marketing executives, and advertising professionals. When it launched in 2005, the Postal Service crafted an audience mix of 25 percent agency executives and 75 percent client-side marketers. With the new iteration of Deliver, and the launch of delivermagazine.com, the Postal Service will continue to refine its target list to include a wider array of marketers who can contribute to the ongoing dialogue on marketing.
What is the market for Deliver and its Website?
Deliver is first and foremost a magazine and now a Website for marketers. The next print issue will be mailed in February 2007 to approximately 350,000 marketers around the U.S.
How often is Deliver published? How often will delivermagazine.com be updated?
The magazine is published six times a year. The Website will be updated weekly with a mix of web-exclusive content, online surveys, reader interactivity and community-serving elements. The site will enable real-time reader engagement via RSS feeds and subscribers will be notified immediately when new content is posted.
Can anyone subscribe to Deliver?
Yes. Marketing professionals should visit delivermagazine.com and click on "Subscribe" to be added to the subscription list at no cost. Others may purchase hard copies for $3.95 an issue by sending requests to: Deliver Subscription Center, 30400 Van Dyke Avenue, Warren, MI 48093-2316. This cost includes shipping and handling.
What is next for Deliver and its Website?
As digitization radically reshapes the marketing and media landscape, the on-going mission of Deliver is to explore and promote the best practices, trends, research, opinion and ideas that demonstrate the continuing relevance of direct marketing and direct mail.
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Date |
Event |
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February 2005 |
Deliver magazine launches. It is sent to 350,000 of the nation's top marketers. The magazine discusses direct marketing from a strategic POV, providing insights into how direct mail can be a highly effective part of an integrated marketing strategy. |
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May 2005 |
Magazine kicks off U.S. Postal Service’s Mail Moment research findings with series of articles and a link to download the entire report. |
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June 2005 |
Deliver wins the Silver Folio award for best new B-to-B publication and the Bronze Folio award for Best Feature Story. |
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September 2005 |
Early reader survey results show that the magazine is a hit. Seventy-two percent of those surveyed recall receiving the magazine and 83% read all or parts of it. More importantly, 43% say they’re more likely to use direct mail in their marketing as a result of reading the magazine. |
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July 2006 |
Renowned author of The Purple Cow, Seth Godin, provides insights in Deliver on how and why direct marketing will remain relevant, even as consumer empowerment and the digital revolution evolve the marketing world. |
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September 2006 |
First-ever Deliver Top Picks contest announced. Entries come in from agencies and corporations around the U.S. seeking to be named a top marketer by Deliver magazine. |
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October 2006 |
Deliver comes in as first place winner of the Direct Marketing Association of Detroit's Target Awards for B-to-B Multimedia Response Campaign. |
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November 2006 |
Deliver wins a Gold Pearl Award for Best Overall Editorial and a Bronze award for Best Overall Design. |
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December 2006 |
On the heels of the Draft-FCB merger, Deliver features an interview with Peter DeNunzio, president of Draft FCB New York, on the agency's new approach to marketing. |
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January 2007 |
Results from follow-up reader survey show that recall and readership of Deliver articles and departments reinforce higher publication engagement among the audience. Readers are more likely to discuss and pass along articles with others and seek additional information offered in the magazine. |
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February 2007 |
www.delivermagazine.com launches; Deliver, in print format, evolves editorial and design format for the future. The theme of issue 12 and its companion website focus on the growing important of digital marketing initiatives and the impact it will have on traditional media. |
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May 2007 |
Deliver's Top Picks winner is announced. |
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